Brief
CrowdStrike – AI-native cybersecurity platform leaders – were looking to employ market research findings as a central component of their H1 2025 marcomms strategy, to deliver a compelling thought leadership campaign, that will build their brand reputation and demonstrate their expertise when it comes to identifying and defending against ransomware.
Solution
Following on from previous editions, we conducted an international quantitative survey of senior IT and IT security leaders to understand any gaps between organisations’ perceived and actual readiness for ransomware, and their experiences and strategies for managing ransomware industralization. The results were turned into a narrative presentation and deck, to help CrowdStrike focus on the key storylines and insights with the data.
Outcome
CrowdStrike used the insights to create their 2025 State of Ransomware Survey report, supporting commercial momentum and go-to-market efforts during 2025 and beyond. Harnessing research-backed insights that resonate on a global and regional level is helping to further establish CrowdStrike as a trusted partner to the cybersecurity community.
Read the report.
