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Cloud Industry Forum

2024 research

May 2024
Research parameters
Topic:
Cloud
Countries:
UK
No. of interviews:
250
Methodology:
Quantitative
Respondent profile:
IT and business decision makers

Brief

Cloud Industry Forum (CIF) release an annual report on the state of cloud. This is used to keep both their members and non-members informed about the latest technology trends, specifically focused in and around cloud computing. Having successfully worked with us on previous years reports, CIF were looking to replicate the success of this project for 2024.

Solution

Given the wave-on-wave data available for this project, we advised that the scope should remain similar, if not the same, to previous projects. Being able to track the data overtime is a valuable analysis tool, so safeguarding the comparability was a priority.

Let’s build your wave-on-wave B2B tech research 

Outcome

This years annual report focuses on the turbulent market companies find themselves in and how cloud is the key technology enabler helping businesses innovate during this time.

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Key findings

82%
of respondents said that the current global economic climate had had at least some impact on their IT plans
49%
of surveyed companies have a cloud-first strategy
44%
of respondents said that ESG and sustainability is extremely important to their organisation when deciding which cloud vendor to use
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Research Consultant
Account Director