Brief
After successfully delivering the project in previous years, CyberArk once again asked Vanson Bourne to undertake the research for their 2024 Threat Landscape study. A key component of CyberArk’s marcomms strategy is to use market research findings to help promote their thought leadership credentials, further elevating their position as an authority in the cybersecurity space.
Solution
We recommended undertaking an online survey with a scope similar to what had been used before for comparability purposes, but with minor changes to the target sectors and markets align with their latest marketing and communications strategies.
Outcome
We worked closely with CyberArk to pull numerous narratives from the large dataset generated, and provided additional data cuts to help CyberArk bring the sector stories to life. They then used these to produce a full report and infographic for their campaign.
Access the report here
