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The B2B tech ad playbook

Senior IT leaders share what they really think about B2B tech communications

Our focus groups and survey of IT decision makers explored their views on the messaging and advertising they encounter today – discover what they told us in our new report: The B2B tech ad playbook.

10 insights and tips to help you build better B2B comms

Explore what senior IT decision makers like and dislike about B2B tech messaging and advertising – and what they’d like to see more of.

Learn more about our B2B comms testing services and get in touch for a conversation on what you’re looking to achieve.