Earlier this year, the AI arena suddenly felt a lot more crowded
The release of DeepSeek’s new AI model sent shockwaves in February. The dominance of tech giants like Microsoft, OpenAI, Google and AWS suddenly felt challenged. In response, many of the big AI players are looking to ramp up their AI spending.
But what does this mean for those on the ground – the humans at the heart of tech? We turned to IT and business decision makers from our Vanson Bourne Community to get their view.
Over the past weeks, there have been a lot of new stories showing how vendors have rushed to respond. Alibaba unveiling their latest AI model and Google introducing Gemini Flash-Lite as its most cost effective option are just two of many recent AI launches. Growing innovation could unlock new opportunities for organisations. But, with each new entrant or announcement, the pressure intensifies on AI vendors to stand out.
Are the AI floodgates about to open?
DeepSeek showed how AI can be developed with fewer resources, lowering barriers to entry and making AI model creation a more attainable goal. Enterprises, start-ups, and smaller vendors could capitalise on this – creating new competition and offering customers a wider choice.
But to compete, new AI vendors must prioritise security, accuracy, privacy and ethics
Since launching our AI Barometer series at the start of 2024, one thing has remained crystal clear: responsible and secure AI usage is a top priority for decision makers and their organisations. For AI vendors, recognising this is crucial to succeed.
Are your AI solutions cutting through in a crowded market?
To stay ahead, understanding how your AI offerings are perceived is crucial. Are your unique strengths and differentiators clear to potential customers? Do you know what truly sets you apart from competitors?
In such a dynamic environment, specialist research that’s built for the tech sector can provide the insights you need to refine your positioning, sharpen your messaging, and maximise your impact. Let’s talk about how we can help you navigate the AI landscape with confidence.
Get in touch with us today.