25 years of partnership with B2B tech PR agencies

Big tech. Bold insights.

Your client’s brand isn’t generic. Neither is our research.

A dynamic sector like technology demands something different. Your clients are unique. Your timelines are tight. You need research that works fast, works hard, and works for comms.

With over 25 years partnering with global B2B tech agencies and their clients, that’s where we come in.

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We work with many of the world's top tech PR and comms agencies

Reputation and credibility – built over decades

Since we were first founded, we’ve been helping B2B tech PR agencies and their clients stand out in a crowded sector. From SaaS disruptors to cybersecurity giants, we’re the research partner behind some of the most influential thought leadership and impactful brand insights.

Learn how we help B2B tech pros like you below.

How we help B2B tech PR pros

Giving your pitch some punch
Backing bold ideas with credible data
Uncovering fresh angles and narratives
Supporting client messaging with real insight
Creating thought leadership that lands

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The whole team at Vanson Bourne are extremely knowledgeable, helpful and easy to work with. They totally understood not just the research subject, but also the client and its messaging, and worked with all stakeholders in true partnership, going above and beyond to ensure the best possible outcome. You can tell they genuinely care about producing high-quality work for the sake of the client. Beyond the professionalism, they are just thoroughly nice and good people.

Account Manager, Global B2B tech PR agency

I've collaborated with Vanson Bourne a number of times, and always found the collaborations to be extremely impressive and ultimately successful. I really appreciate their wraparound service - you get great input in designing your survey, the opportunity to test and refine your approach with early results, and a well-packaged set of results that leave you well equipped for a successful launch. Highly recommended.

Tom McGrath, Director of Content, Digital Marketing and PR, Nexthink

I've worked with Vanson Bourne across several different B2B technology clients. The research they've delivered has helped us reach our PR and marketing objectives, as well as inform product marketing and positioning for our company moving forward. They not only helped to validate some of our assumptions, but gave us new angles to consider that we have not thought of before.

Content marketing leader, eCommerce vendor

Vanson Bourne are always reliable for bespoke surveys of the tech industry. I was actually surprised at how flexible and targeted they could be in who they surveyed. At times I thought my expectations might be a bit high, but they comfortably met them and even went beyond.

David Lewis, Founder & Director, Memetic Communications

Vanson Bourne are a reliable and valued research partner with expertise in the B2B technology / cybersecurity space. Their flexibility and willingness to work with varying deadlines and many ad hoc requests is highly appreciated.

Nick Bowman, Director - EMEA and APJ Corporate Communications, CyberArk

Where our research has featured