Brief
Cisco’s Security Business Group wished to conduct research to power their thought leadership and marketing content, helping to reinforce Cisco’s position as a data centre segmentation expert. The research would help to drive new leads and revenue for Cisco’s Hypershield solution.
Solution
We conducted an international survey of IT decision makers to understand their drivers for pursuing segmentation, their aims and approaches, and the challenges they are currently facing. The results were turned into an insight-led presentation and discussion, to help Cisco focus on the key storylines and takeaways from the survey.
Outcome
We collaborated with Cisco to write the The Segmentation Report, driving awareness of the benefits and challenges of data centre segmentation and Cisco’s Hypershield solution.
