Welcome to Voices, a new series where we sit down with B2B tech marketers and comms professionals to talk about what it’s really like doing the job today.
Each episode focuses on a different theme, shaped by the real-world experiences of our guests.
In this episode, we’re joined by B2B content strategy leader Renatta Siewert to discuss the disconnect between content and comms.
In this short session, we’ll explore:
- Why content and comms teams are operating in silos
- The impact of the disconnect on messaging and positioning clarity
- How research can help align teams around a single point of view
- …and lots more!