Brief
With their Ideal Customer Profile (ICP) defined, Elastic Path needed a deeper view into the real business and technical barriers facing their target sectors in relation to their digital commerce solution.
Solution
A dual methodology study combined quantitative scale (200 survey respondents) and qualitative depth (12 in-depth interviews) to uncover pain points, solution discovery, platform usage, and growth blockers of prospective customers.
Outcome
The insights informed a detailed report that has helped to guide thought leadership, marketing strategies, and product development – turning scattered assumptions into a clear, evidence-based strategy.
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“This research brought real clarity. It gave us tangible, evidence-backed insights into the needs of our ICP (Ideal Customer Profile)—and how they consider addressing those needs. The findings have added value to everything from persona development to campaign planning, thought leadership, and roadmap decisions. The combination of quantitative and qualitative research delivered valuable insights that would have been difficult to acquire on our own.”
Bryan House, Chief Executive Officer, Elastic Path
