Brief
Mastercard came to us wanting to embed proprietary research as a core part of their marketing strategy. The were looking to drive brand awareness and deliver impactful thought leadership through a global survey of their three core customer personas.
Solution
Based on Mastercard’s global scope and reach, we designed and conducted an extensive quantitative study, exploring the interplay and disconnect between their three personas groups along the transaction journey.
Outcome
Following detailed analysis of the findings, we helped Mastercard develop a narrative framework and co-wrote an eBook sharing the results.
Read the eBook.
