Brief
Billtrust wanted to position themselves as thought leaders in the space of accounts receivable software. The purpose of the research was to demonstrate the value of AR automation and AI-powered solutions.
Solution
Based on their objectives, we designed a quantitative study among finance leaders across the USA. As part of this, we wanted to explore the level of automation and use of AI today in their organisations. These findings were used to cross examine and segment the data to help tell a story showing the value of deploying automation and AI technologies into accounts receivable processes.
Outcome
To launch the findings, we created an eBook ‘Positive ROI: The Strategic Value of Accounts Receivable Software‘ to help build brand awareness and demonstrate Billtrust’s credentials when it comes to deploying AI-powered AR solutions. Billtrust also commissioned us to conduct a webinar to talk through the results in more detail alongside their CFO, Bob Purcell.
Read the report here.
Watch the webinar here.
