InEight aimed to build on the success of their previous two campaigns by launching a third one. Furthermore, this new campaign not only highlighted historical data but also introduced fresh elements to the report, ensuring that InEight remained relevant to their audience.
Vanson Bourne conducted an online survey targeting construction industry businesses and contractors.
The questionnaire was designed to measure general confidence and optimism levels across the industry. Additionally, it aimed to evaluate companies’ track records and assess their plans and attitudes toward digital transformation, offering a clear view of the industry’s mindset.
In addition to the quantitative data, Vanson Bourne conducted four qualitative interviews with InEight customers to explore insights in the sector.
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The results were included in an annual report from the client, which was published in June 2023. Consequently, the year-on-year data enabled InEight to benchmark progress within the construction industry.
Moreover, it offered valuable insights, highlighting a promising future for integrated technologies that enhance collaboration and communication between stakeholders. The client received great traction with the report and strengthened their position in the market
