Following previously successful projects with Vanson Bourne, Acquia, a software-as-a-service provider, wanted to understand more about marketing technologies and the digital customer experience. The results would be used to aid their internal understanding, as well as helping to aid demand generation in each of their key country markets.
Vanson Bourne conducted an international quantitative study of marketing decision makers to understand their approaches towards marketing technologies. We also interviewed consumers, to understand their frustrations with digital customer experiences.
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Acquia used the research to create a series of e-books for their major country markets, helping to drive brand awareness and thought leadership across their geographical footprint.
