Verndale approached Vanson Bourne wanting to understand the level of maturity that organizations have when it comes to their digital marketing and digital customer experiences, as well as what is driving the vision for digital customer experiences (DCX) today, and how this is translating into future plans and investments.
Vanson Bourne conducted a quantitative study with 300 US based senior marketing, and senior IT decision makers, to uncover the current status of organizations digital marketing efforts, and plans for the future.
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The report identified that DCX is a central part of an organization’s success, however the complexity of it means that there are multiple priority areas for marketing and IT departments to manage.
While organizations likely have a digital marketing strategy in place, only 25% say it’s fully defined, implemented, and optimized across the entire business. This data was used to create a report delving into the trends in digital customer experience in 2023.
