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Global Data Protection Index

January 2023
Research parameters
Topic:
Data protection
Countries:
US, Mexico, Brazil, UK, France, Germany, Italy, South Africa, UAE, Australia, Japan, India, Singapore, South Korea, China
No. of interviews:
1500
Methodology:
Quantitative
Respondent profile:
IT and Security decision makers

Brief

Building on the momentum of previous Global Data Protection Index (GDPI) reports, Dell wanted to replicate its success with a special edition, this time placing additional emphasis on Multicloud and its significance within the industry.

Solution

The Vanson Bourne team, in collaboration with Dell, developed a program that leveraged historical trend data while also incorporating fresh insights on Multicloud and data protection. This initiative was designed to provide a comprehensive understanding of the evolving landscape and to inform future strategies in these critical areas.

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Outcome

The research yielded compelling insights, which were instrumental in supporting a series of global and regional e-books.

The subsequent media coverage and attention underscored Dell’s ten-year milestone and highlighted its stance on Multicloud and data protection, further solidifying its position as a leader in the industry.

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Key findings

The costs associated with cyber-attacks and other cyber-related incidents have increased from $660k in 2022 to $1.41 million in 2023
75%
of ITDMs are concerned that their organisation's existing data protection measures may not be sufficient to cope with malware and ransomware
52%
believe that integrating generative AI will provide an advantage to their organization’s cybersecurity posture in the ongoing battle against cybercriminals.
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Research Manager
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