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Consumer sentiment on holiday shopping- Vanson Bourne

Consumer sentiment on holiday shopping

Project Information


Client name:
Bright Data

Published:
Nov 2021

Number of interviews:
4000


Countries:
United States of America, United Kingdom

Topic:
Consumer research

A study of 4,000 consumers in the US and UK about their perspectives on the 2021 holiday shopping season

56%

of consumers planned to participate in Black Friday or Cyber Monday in 2021


53%

who currently only shop online said they will do more shopping online this holiday season


74%

said they would switch from their usual retailer if they found a better price elsewhere

Jess Gillingham

Research lead

David Kapadia

Account Director

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