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State of ABM 2021- Vanson Bourne

State of ABM 2021

Project Information


Client name:
Terminus

Published:
Sep 2021

Number of interviews:
450


Countries:
United States of America, United Kingdom, France, Germany

Organisation size:
100+ employees

Topic:
Other

Discover the full report based on the views of marketing, sales and customer service decision makers

41%

of marketing, sales and customer service respondents say that their organisation has implemented an ABM approach


45%

have plans to do so in the near future


92%

agree that a fully aligned sales and marketing strategy is vital to a successful go-to-market strategy

Albany Vincent

Research lead

Trevor Charles

Account Director

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