State of ABM 2021
Project Information
Client name:
Terminus
Published:
Sep 2021
Number of interviews:
450
Countries:
United States of America, United Kingdom, France, Germany
Organisation size:
100+ employees
Topic:
Other
Discover the full report based on the views of marketing, sales and customer service decision makers
41%
of marketing, sales and customer service respondents say that their organisation has implemented an ABM approach
45%
have plans to do so in the near future
92%
agree that a fully aligned sales and marketing strategy is vital to a successful go-to-market strategy
Albany Vincent
Research lead
Trevor Charles
Account Director
Press attention:
- Terminus Report Finds European Companies Eager to Adopt ABM - MarTech Cube - 24 Sep 2021
- Terminus Report Finds European Companies Eager to Adopt Account-Based Practices - MarTech Series - 23 Sep 2021
- Terminus Report Finds European Companies Eager to Adopt Account-Based Practices - Business Wire - 23 Sep 2021
- Terminus Report Finds European Companies Eager to Adopt Account-Based Practices - Yahoo! Finance - 23 Sep 2021
