Streamer 2021 Report
Project Information
Client name:
Amdocs
Published:
Aug 2021
Number of interviews:
1000
Countries:
India
Topic:
Consumer research
Research into streaming and content consumption habits among 1,000 consumers across India.
76%
of respondents expect to add at least one new subscription in the next 6 months, while 26% expect to cancel at least one
71%
say that the quality of content drives their loyalty to a media/entertainment provider
Ellie Palmer
Head of Strategic Accounts
Press attention:
- Consumers prefer bundling of OTT, communication services - Sify - 18 Aug 2021
- Consumers prefer bundling of OTT, communication services - The Statesman - 18 Aug 2021
- 79% of Indians prefer bundling of streaming services - Indian Television - 18 Aug 2021
