Category: Insights

Insights - November 2017

By Simon Crawley | | Insights

Enterprise IT changes quickly, and the re-run of our State of IT research reveals a lot about the current IT and digital landscape. Before conducting the research again, what changes did we make to the survey, and why?

Insights - October 2017

By Ben Daubney | | Insights

Technology marketers want to make sure their content is not only compelling but is seen and absorbed by their audience. Should they be trying to get headlines, or should they be trying to make content that their audience will share?

Insights - September 2017

By Sarah Thorp | | Insights
What do you need to do with your content to communicate with your target audience in 2017?

Insights - August 2017

By Chloe Byrne | | Insights

We're making improvements to our customer satisfaction survey. See what changes we've made and whether they could help you to improve your own customer satisfaction project

Insights - July 2017

By Sarah Thorp | | Insights

Market research isn’t easy, but we make it as simple as possible for clients with our process for running projects. Here are a few key pitfalls for you to look out for next time you’re considering doing some research