Findings from our research

Are enterprises adopting AI?

By El Cook, Marketing Executive

There’s no escaping AI. It’s one of the biggest trends in tech today, and organisations know that if they don’t embrace it now they could be left behind.

But it’s a complex and expensive investment and relatively speaking a fairly new trend. It’s being researched a lot at the moment because everyone is trying to understand organisations’ motives and behaviours around it. Exactly how organisations are using AI is still a little unknown.

Last month, we interviewed 400 IT decision makers in the UK, US, and Germany to find out, and the data surprised us. We know that there’s a big buzz around AI at the moment, but we didn’t think it’d be adopted by organisations so quickly.

A whopping 87% are already using AI internally or in their supply chain, and most of the rest are planning to.

On average, it’ll take organisations two years to implement AI. It’s not a short-term commitment, but they’re willing because they see it having a positive impact, including on their bottom line.

One in four of our respondents say that AI is already providing significant value to their organisation. Those who haven’t seen an improvement are extremely positive that they will, with nearly half expecting to in one to two years.

It’s fascinating that these numbers include organisations that aren’t investing or planning to invest in AI at all. They’re expecting it to have a positive impact on them regardless - through partners, third party providers, or their supply chain.

But why wouldn’t they be investing it in themselves?

In reality, very few aren’t being held back at all. 81% face obstacles that stop or limit their organisation from using AI.

Security and budget are the biggest concerns, but that’s not a surprise. These are a priority for every organisation and come up top of any list of concerns or barriers in research about new technology trends.

What’s really interesting is that three in ten are struggling to use AI because the technology isn’t advanced enough yet. They’re putting effort, and not to mention budget, into something which isn’t ticking all of their boxes right now.

How can marketers help decision makers feel that they’re making the right decision?

This isn’t going to be too difficult. We know that despite concerns, organisations are readily investing in AI and are really positive about the impact it will have on their bottom line. Any company selling AI services will find that they have a pretty engaged audience, but it’s important to highlight how much better the product will become. If it’s good now that’s fine, but explain how it’s going to continue to impress them and share a vision for the future development and targets of the system.

There are a few other struggles IT buyers face when it comes to AI, too. If you want to find out more about what these are, see more of the data, or share your views on the above, just get in touch.