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Collinson Latitude research report- Vanson Bourne

The Digital Loyalty Dependents

Project Information


Published:
Nov 2016

Number of interviews:
2500


Countries:
Singapore, United Arab Emirates, United Kingdom, United States of America

Organisation size:
0+ employees

Topic:
Consumer research

This research explores consumer attitudes to loyalty in a digital age

85%

prefer to interact with their favourite loyalty programme online

Callum Budd

Research lead

Ellie Palmer

Account Director

Press attention:

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