Case studies

In-depth examples of our work

Market Pulse 2017

Market Pulse 2017

"A project of this magnitude takes an army of people and months of work. I really enjoyed working with the Vanson Bourne team. They really are excellent at what they do, not only with data discovery and the research side of the project, but the customer service they provide is second-to-none. They’re also genuinely excited to see the data, share the results, and tell the story with us. I felt like it was a true partnership"

Jessica Sutera
Director of Corporate Communications, SailPoint

 

 

Why did SailPoint want to perform market research?

SailPoint runs an annual Market Pulse survey, and this year they wanted a fresh perspective, targeting senior IT decision makers instead of their usual office worker demographic. They aimed to gain a wider understanding of attitudes towards compliance and security within organisations and how these challenges are being navigated.

As they are aiming to increase brand awareness among a C-suite audience, delivering a survey that explores IT decision makers' approach to security, compliance, and identity governance seemed a great way to achieve that goal. It also enabled SailPoint to extend the life of the 2016 project data and share the findings with a wider as well as reaching a bigger press following.

 

Why was Vanson Bourne the right choice?

Past experience of working with Vanson Bourne contributed to SailPoint’s decision to commission this research project with us. Jessica Sutera, Director of Corporate Communications at SailPoint, joined the company part way through the previous Market Pulse project which Vanson Bourne worked on, and from then knew that she wanted to use us again.

"I joined SailPoint towards the end of last year’s project but even then, with the quality of the survey results and deliverables that came in from the Vanson Bourne team, I knew it was going to be a good quality project if we worked with Vanson Bourne again this year"

Jessica Sutera
Director of Corporate Communications, SailPoint

SailPoint also valued Vanson Bourne’s consultative approach and efforts throughout the process to get the best value from the research. The support in finding a story in the data after the data collection was complete was particularly valuable.

"I knew that by using Vanson Bourne, we’d have more of a research partner and the ability for our data to be unique. We wanted to go to a truly independent research house so our campaign and its data would stand out from the crowd"

Jessica Sutera
Director of Corporate Communications , SailPoint


 

How did the project progress?

The research team worked closely with SailPoint throughout the project to ensure that the client was kept up-to-date, knew what to expect, and always received the guidance and support they needed.

SailPoint received the full suite of insight deliverables, including a data summary, data discussion and commentary report.

"I’m not a numbers person, but the deliverables were laid out in a way that made it easy to read and access all of the data. They were really well thought out and well prepared"

Jessica Sutera
Director of Corporate Communications, SailPoint

Vanson Bourne were delighted to be able to meet SailPoint face-to-face for the data discussion, which was extremely useful to both parties as it prompted a lot of conversation and allowed the experience to be more collaborative than a conference call. The team also provided SailPoint with extra cuts of data to help with analysis, and stat checking support to ensure press releases were accurately representing the data.

"Vanson Bourne helped us to tell a bigger and better story than that we would have been able to from working with any other research vendor. I really like that the Vanson Bourne team helped us to come up with new angles from the results"

Jessica Sutera
Director of Corporate Commincations, SailPoint

 

 

How did the research contribute to the campaign?

Sailpoint produced various pieces of content from the research, including blogs, a full report of the results, and an infographic.

The findings have been cited by many media organisations, including CSO, BBC, International Business Times, Information Age, IT Pro Portal, and The Australian.

"I come from an agency background and I think the best relationships I had with clients were the ones where they truly viewed me as an extension of their team and vice versa. Making an effort not to just have a client/agency relationship, but instead having more of a team vibe made a real difference. I could really see that when working with Vanson Bourne, and it makes all the difference"

Jessica Sutera
Director of Corporate Communications, SailPoint

About SailPoint

SailPoint, the leader in enterprise identity management, brings the Power of Identity to customers around the world. SailPoint’s open identity platform gives organisations the power to enter new markets, scale their workforces, embrace new technologies, innovate faster and compete on a global basis. As both an industry pioneer and market leader in identity governance, SailPoint delivers security, operational efficiency and compliance to enterprises with complex IT environments. SailPoint's customers are among the world’s largest companies in virtually every industry, including: 9 of the top banks, 7 of the top retail brands, 6 of the top healthcare providers, 6 of the top property and casualty insurance providers, and 6 of the top pharmaceutical companies.

SIGN UP TO OUR NEWSLETTER

Get the latest news and insights