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Iron Mountain

Capitalizing on Generative AI

January 2024
Research parameters
Topic:
Generative AI / Unified Asset Strategy
Countries:
US, UK, France, Germany, Australia, India
No. of interviews:
700
Methodology:
Quantitative
Respondent profile:
IT decision makers

Brief

Iron Mountain wanted to understand how generative AI is used and managed within organizations, and whether having a dedicated AI leader would be beneficial for organizations. Additionally it was important that the research was able to see how AI has changed and whether a unified asset strategy would help streamline the effectiveness and benefits of genAI.

Solution

Working together, Vanson Bourne and Iron Mountain created a short quantitative questionnaire to assess genAI and senior leadership responsibilities.

Outcome

After a data discussion with Iron Mountain, and commentary report outlining key story lines emerging across markets and sectors, Vanson Bourne and Iron Mountain worked together on a whitepaper written report, and infographic – both of which were designed by the VB team in Iron Mountains branding. Following this, Vanson Bourne were on hand to stat check press releases which have been dispersed across major news platforms and social media platforms like LinkedIn.

Read the report here.

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Key findings

98%
believe a CAIO can accelerate the adoption of genAI within organizations
96%
agree that a unified asset strategy is critical to the success of genAI use cases
50%
feel a CAIO can help achieve a unified asset strategy
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Research Manager
Head of New Business Strategy and Partnerships