What are IT decision makers' preferences when it comes to content? We asked them. Discover the results here


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What the tech? The influence of events

10 Feb 2020

How important are industry events to IT decision makers?

Very important. The vast majority of IT decision makers we interviewed last month make purchasing decisions at events. This is a big opportunity for technology marketers, but event attendees have high expectations.

View our infographic for the full story.

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