Our latest research in the news A bottom-up and top-down look at intell... - Computer Weekly, 19 Apr 2021

Our latest research in the news New study reveals DevOps frustration - DevOps Online, 16 Apr 2021

Our latest research in the news Survey Shows Mounting DevOps Frustratio... - DevOps.com, 14 Apr 2021

Our latest research in the news Alternative Data Key For Decision Makin... - Business Wire, 07 Apr 2021

Our latest research in the news Alternative Data Key For Decision Makin... - WFMZ, 07 Apr 2021

Our latest research in the news Smart factories easy target of cyberatt... - Future IoT, 01 Apr 2021

Our latest research in the news New Research Reveals U.S. Companies are... - Street Insider, 31 Mar 2021

Our latest research in the news Nine out of 10 groups in UAE, KSA accel... - Saudi Gazette, 31 Mar 2021

Our latest research in the news Lack of IT-OT collaboration holding bac... - Help Net Security, 31 Mar 2021

Our latest research in the news The demand for IT innovation takes on n... - ZDNet, 30 Mar 2021

Our latest research in the news Molson Coors incident shines a light on... - Food Dive, 30 Mar 2021

Our latest research in the news Study Reveals Integration Challenges Th... - PR Newswire, 30 Mar 2021

Our latest research in the news 61% of manufacturers have had a cyberse... - Manufacturing Global, 30 Mar 2021

Our latest research in the news Smart Factory Cyber Attacks Knock Out P... - PR Newswire, 29 Mar 2021

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News

Latest research and updates

What the tech? The influence of events

10 Feb 2020

How important are industry events to IT decision makers?

Very important. The vast majority of IT decision makers we interviewed last month make purchasing decisions at events. This is a big opportunity for technology marketers, but event attendees have high expectations.

View our infographic for the full story.

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In IT Together blog series: March

30 Mar 2021

Discover the latest insights in our monthly blog series. This month: the technology challenges of home schooling.

Tech Talk: Ethical and sustainable IT sourcing

11 Mar 2021

Beneath the surface of IT sourcing

In IT Together blog series: February

25 Feb 2021

Discover the latest insights in our monthly blog series. This month: finding the balance between operation and innovation.

ITDM content preferences

12 Feb 2021

How can you ensure your content stays at the top of an ITDM's reading list?

Discover our four top tips.

Tech Talk: Cloud security investment over the last 12 months

09 Feb 2021

Is cloud security about to hit explosive growth?

In IT Together blog series: January

28 Jan 2021

Read the first article in our new monthly blog series. This month: how ITDMs are adapting their roadmaps in 2021.

Five fundamentals of successful brand research

22 Jan 2021

Discover the key elements to consider when conducting brand research and download our brief guide.

What the tech? Response to COVID. Episode 4: Strategizers

05 Jan 2021

Fourth episode in a 4 part series where we take a closer look at those organisations within the Strategizing phase.

What the tech? Response to COVID. Episode 3: Formalisers

23 Dec 2020

Third episode in a 4 part series where we take a closer look at those organisations within the Formalising phase.

What the tech? Response to COVID. Episode 2: Optimisers

22 Dec 2020

Second episode in a 4-part series where we take a closer look at those organisations within the Optimising phase.

Cybersecurity in response to COVID (final quarter 2020)

16 Dec 2020

What do IT decision makers (ITDMs) think about the ever growing threats to cybersecurity and what needs to be done...

What the tech? Response to COVID. Episode 1: Adapters

25 Nov 2020

First episode in a 4 part series where we take a closer look at those organisations within the Adapting phase.

Black Friday isn't just for B2C

10 Nov 2020

Enterprise technology omnibus

Black Friday sale - ends 27th November 2020

What the tech? Filling the void

21 Oct 2020

What has happened now that the doors are closed on technology conferences?

What the tech? Cybersecurity in response to COVID

15 Oct 2020

Security and remote working: from uncertainty to optimism

Blog written by Neil Thorington, Managing Director

21 Sep 2020

What the tech?

Gung Ho meets Ho Hum: Why the US leads the UK in adopting new technologies.

What the tech? Response to COVID, animated video

14 Sep 2020

How do technology vendors stay relevant as IT departments adapt to the challenges of COVID-19?

What the tech? TAKEOVER ebook

11 May 2020

We're all in IT together.

Understanding the impacts of COVID-19 on ITDMs and their organisation (full ebook)

What the tech? TAKEOVER results

24 Apr 2020

Understanding the impacts of COVID-19 on ITDMs and their organisation

What the tech? Cybersecurity

13 Mar 2020

The biggest threats in 2020

What the tech? The influence of events

10 Feb 2020

Heading to an event this year? Find out how important they are to technology buyers

What the tech? The data universe

22 Nov 2019

Research insights on the expanding data universe

A new brand identity

01 Nov 2019

Today marks the start of our new brand identity. One that truly represents who we are as a company.

Company news - October 2019

25 Oct 2019

Our latest findings on security, compliance, IT purchasing, and more

Company news - September 2019

06 Sep 2019

Security risks over the summer, why questionnaire design is crucial, and our new data-only service

Company news - August 2019

09 Aug 2019

Getting inside the heads of IT buyers, tips on how many interviews you need to run research, and some big...

Company news - July 2019

05 Jul 2019

Research for product marketing, our tech marketing community, and some news about GPDR

Company news - June 2019

06 Jun 2019

Five stand-out headlines and testing assumptions at InfoSec

Company news - May 2019

09 May 2019

A look at technology research topic areas, and top trends in 2019

Company news - April 2019

04 Apr 2019

A look at the brilliant campaigns our clients have launched this month and some stats from our research

Company news - March 2019

08 Mar 2019

A brand-new research service, a visit from marketing pros at Sophos, and an update on the many new campaigns created...

Company news - December 2018

07 Dec 2018

This month we've released insights about how enterprise IT is changing, seen almost a dozen client projects get press attention,...

Company news - November 2018

02 Nov 2018

We think this might be a record-breaking month. Ten new research projects published, a couple of appearances at client events,...

Company news - October 2018

04 Oct 2018

The coat stands are full and the days are drawing in. It’s definitely October.

Company news - September 2018

06 Sep 2018

Summer's over. Back to work, everyone. Read up on the 100+ headlines based on our research you might have missed...

Company news - August 2018

16 Aug 2018

Announcing the appointment of our new managing director, Neil Thorington

Company news - July 2018

09 Jul 2018

A week of webinars, four new team members, and a couple of quadruple layered cakes

Company news - June 2018

07 Jun 2018

Some more info about how we've changed how we deliver data, along with news about the Vanson Bourne team

Company news - May 2018

03 May 2018

A short but important update from the team on how we deliver our data to clients

Company News - March 2018

28 Mar 2018

A must-see video featuring Jimmy Mortimer, introducing a newbie to our research team, and absolutely nothing about cake, unfortunately

The day VB conquered Snowdon

09 Mar 2018

We became mountaineers for the weekend to raise money for two special charities

Company news - February 2018

23 Feb 2018

Our latest insights on digital transformation and IoT, climbing a mountain, and eating lots of pastry

Company news - January 2018

19 Jan 2018

A bit about how you can access our research for free, new starters and exciting promotions. Oh, and VB will...

Company news - December 2017

01 Dec 2017

2018 is just around the corner, but we're not counting down to Christmas just yet. There's still so much research...

Company news - November 2017

03 Nov 2017

It’s been a marathon month, quite literally. We’ve rowed two marathons, welcomed new starters, and are getting ready to release...

Fundraising update

18 Oct 2017

Team VB joined together to row a total of 84km for charity

Company news - October 2017

05 Oct 2017

Three-quarters of the way through 2017 already, we’ve got our sights firmly set on finishing the year on a high....

A note about our colleague Hannah Dutton

04 Oct 2017

A note about our colleague and friend Hannah Dutton

Company news - September 2017

06 Sep 2017

A look into how we're managing some substantial projects, some news on our panel of IT decision makers, and some...

Company news - August 2017

03 Aug 2017

A bit about professional development, the types of people we can interview, and our most recent case study

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