Latest research and updates
How senior IT leaders are approaching the B2B path to purchase
09 Dec 2022
Let’s be under no illusion, the journey down the path-to-purchase (P2P) is often an arduous one for vendors, with obstacles to overcome, hoops to jump through and relationships to nurture. It is though a necessary part of business life and the ability to navigate the P2P successfully is fundamental to sales growth and commercial success.
For more than 20 years, Vanson Bourne has been providing clients with deep insights into the B2B technology space. Recognising that the information technology needs and procurement processes of many enterprise and governmental organisations have been impacted in a significant way by a series of big events – COVID lockdown, hybrid working, disrupted markets, high inflation and an uncertain economic outlook – we determined to interview a number of senior IT decision makers across the UK to better understand how the P2P currently works at their organisations.
Want to keep reading? Click below to get your copy of the full report
The path-to-purchase in B2B tech
Interested in receiving news like this in your inbox? Sign up for our monthly newsletter here
In IT Together blog: Web 3.0 - Hype or reality?
28 Apr 2023
Discover the latest insights in our monthly blog series. This month: exploring the hype and reality of Web 3.0
In IT Together blog: OpportunITy comes knocking
29 Mar 2023
Discover the latest insights in our monthly blog series. This month: a look at the changing tech job market
In IT Together blog: Organisational and employee wellbeing
28 Feb 2023
Discover the latest insights in our monthly blog series. This month: the balance and benefits between organisational and employee wellbeing
In IT Together blog: What's on the IT horizon in 2023?
31 Jan 2023
Discover the latest insights in our monthly blog series. This month: how ITDMs are feeling about the year ahead
In IT Together blog: So this is Christmas (...again)
08 Dec 2022
Discover the latest insights in our monthly blog series. This month: we look back at the year and what's to...