Latest research and updates
Developing and delivering winning webinars
19 May 2022
While, thankfully, the pandemic seems to be somewhat dulling in our consciousness, we do still need to use it as context for what we’ll be discussing here. Unquestionably, it has been a seminal moment for many reasons, and the way in which IT buyers, among others, consume content is another one of those things that has changed significantly in its wake.
For B2B tech organisations, this has put additional pressures on producing the most creative, high quality, and engaging content possible. After all, how do you stand out when all of your competitors are vying for the attention of the same audience using similar approaches? Well, while they aren’t a new phenomenon, webinars are most certainly a great way to boost demand generation activities. And if they weren’t a key part of your marketing toolkit in the past, they definitely should be now. For a time, in-person events and conferences were a waning memory, and although they’re making a comeback, webinars are still going to be crucial for thought leadership campaigns, showcasing products, and generally keeping your brand in the eye-line of your target audience.
But while it’s relatively easy to host a webinar, hosting an effective webinar is rather more difficult. To understand more about the dos and don’ts, we surveyed 300 IT decision makers (ITDMs) to explore their likes, dislikes, and what leads them to register for webinar content they come across.
Want to keep reading? Click below to download your free copy
Interested in receiving news like this in your inbox? Sign up for our monthly newsletter here
In IT Together blog: Measuring perceptions of tech leaders
24 Aug 2023
Discover the latest insights in our monthly blog series. This month: how industry tech leaders are perceived
In IT Together blog: Will ChatGPT be a friend or foe to IT decision makers?
21 Jul 2023
Discover the latest insights in our monthly blog series. This month: ITDM views on Chat-GPT
In IT Together blog: IT decision makers on generative AI and cybersecurity
29 Jun 2023
Discover the latest insights in our monthly blog series. This month: ITDMs on how generative AI will impact cybersecurity
In IT Together blog: Web 3.0 - Hype or reality?
28 Apr 2023
Discover the latest insights in our monthly blog series. This month: exploring the hype and reality of Web 3.0
In IT Together blog: OpportunITy comes knocking
29 Mar 2023
Discover the latest insights in our monthly blog series. This month: a look at the changing tech job market