Looking to conduct brand research? Don't know where to start? We can help! Download our Brand Playbook

News

Latest research and updates

What the tech? Response to COVID. Episode 2: Optimisers

22 Dec 2020


For most organisations, COVID-19 has changed everything. Their readiness for disruption and ability to adapt has been tested to the limit.

Most find themselves in one of four stages: Adapting, Optimising, Formalising, Strategizing.

This is the second episode in a 4-part series where we take a closer look at the respondents within each phase.

This video focuses on organisations within the Optimising phase - those with a primary focus on optimising the processes, infrastructure and technologies that were put in place during initial adaption.

Watch our animated video to understand how technology vendors can support those Optimiser organisations through to the next phase of Formalisation.

Vanson Bourne interviewed 300 IT decision makers in the US and UK in August 2020. All from private sector organisations with 1,000 or more employees.

Interested in receiving news like this in your inbox? Sign up for our monthly newsletter here


Join our mailing list

For the latest research, insights, and company news

Sign Up