UK Online Consumer Databook 2011
Our UK Online Consumer Databook presents the results from our recent survey of 1000 UK consumers. We throw fresh light on consumers' online activities – what we are doing online, what devices we’re using, where we are when we’re active online, how often we are online and how much time we spend online.
We also looked at each respondent’s online behaviour. By scoring each respondent on the number of different online activities they embrace and how frequently they do those activities, we identified four online consumer personas or families
