The role social media play in the working lives of senior IT managers
A recent survey of 100 Senior IT Managers in UK Enterprises gives a couple of different perspectives on how they value use of social media in a business context.Firstly, we asked them how easy to use/convenient they find a whole range of communications vehicles that IT vendors might use to make content available to them. Social media comes flat bottom of the list of fourteen, with only 25% describing them as “easy or very easy/convenient to use”. Take a look at the PowerPoint deck “Making content easier to find and more useful” in the Content Zone (or click here) to see the breakdown.
On the other hand, we asked them which social media channels they use for work purposes - only 17% said “none” and here’s the picture of which channels ARE used and what the favourites are.
What do we infer from this? Social media can be as prone to spam as email - maybe that’s the issue, one of trusted source. Perhaps another hint in that direction is that Linked In, the runaway favourite, is about engaging with your trusted business network. Perhaps if we had worded the question to reflect how helpful they find links to content sent by Linked In contacts, the outcome would have been different.
The point is this: that you need to be a trusted social media contact for that channel to be seen as helpful.
