Sterling Commerce
Establish the reality
In a rush to say the right things to the market, to stake a claim as “expert in the field of...” or to throw a sufficient number of leads to sales, it would be all too easy to by-pass the need for market intelligence. Not so at Sterling Commerce. This Vanson Bourne customer opted to do things properly when determining the key themes for its marketing activities to customers and prospects in its insurance sector target market. Sterling Commerce decided to undertake primary research to more closely look at the challenges facing insurers when dealing with moving data across their enterprises and their business communities.
Research Solution: Media Relations,
Demand Generation Research Scope: 100 IT and business executives;
