Spreckley Partners
A fresh approach for a new forum
Establishing a significant presence in an emerging market is certainly a challenge and particularly so if the organisation attempting to do this, is not a vendor with a big brand name but a fresh, young industry association that few people have heard of. The Cloud Industry Forum was established by several leading IT cloud based services providers with a mission to champion and advocate the adoption and use of Cloud-based services by UK businesses and individuals. The Cloud Industry Forum (CIF) knew the key to success in this mission would be to establish its independence, grow its membership and forge a code of practice that would help engender trust with both the end user business community and UK channel providers.
Research Solution: Thought Leadership, Media Relations
Research Scope: 550 IT executives in UK Public & Private Sector; 250 UK IT Channel executives
Research Methodology: Online Survey
