Solutions

Media outreach is more effective and the coverage more appealing when they are underpinned by independent market evidence. We know that IT buyers’ views of you are more positive when your media stories are backed up with research content.  How do you ensure you have a compelling story to tell?

Question: If you read a story in the technology media about a particular vendor and reference is made to research within the story, is this reference likely to make you feel more or less positive toward the vendor?

Experts say the tables have turned; buyers are now driving business relationships and ‘selling’ is now about ‘facilitating’ the buying process.  We know that IT heads expect vendors to publish good quality fact-based information as part of how they communicate with their market. How do you proactively generate demand in that new world order?

Question: Do buyers agree that IT decision makers expect vendors to publish good quality fact-based information?