Service Levels
How we tailor your research programme
The research programme has to reflect your business and marketing objectives, the audiences you want to communicate with and the ways you use the research content.We work with you on the strategy and design of the research framework to keep those three key factors paramount. That means that, as well as optimising the research footprint (geography, respondent type, business sectors & size of organisation) to align with your targeting and messaging, we offer a range of service levels to deliver the content you need and ensure you get the right level of support to create your sales and marketing communications.
Service Levels
Omnibus. We have a range of scheduled data-only omnibus research services targeting
- Business IT decision makers in UK, France, Germany and USA.
- Technology consumers in the UK.
Example omnibus (pdf)
Commentary. Firstly, we rapidly deliver research results that comprise data tables and a summary of the key findings. Our commentary then makes the story from the research study both clear and impactful. It can form the basis for internal presentations to your sales and marketing colleagues or provide valuable content for your media/influencer relations, email marketing campaigns, sales tools, blog posts or LinkedIn group discussions.
Example data summary (pdf)
Example commentary presentation (pdf)
Report. We add further detailed insight, in line with your campaign messaging, to the content produced by the research to create and deliver both a fully illustrated report and presentation. Both deliverables are ready to be circulated internally or “topped and tailed” and packaged by you for consumption by your target audience.
Example report (pdf)
Content Plus. We work with you to fully develop and package your content into multiple formats ready to be leveraged across your target channels. This could include white papers, slideware, email campaigns, event presentations and topic micro-sites.
Across all of our service options we provide Continuous Content Support. Our client service team provides you with telephone and email based support to ensure full understanding of the research content as well as responding to requests for further analysis and insight.
