Progress Software
Creating real-time impact from real-time data
How do you raise awareness of the benefits of complex technology? How do you create a PR campaign that will reach the appropriate audience with clear messaging about what it is, why it is important and why that audience should speak to your company about it? This is a typical and recognisable challenge facing marketing and PR managers and Rachel Harnden, Senior Manager, Press and Analyst Relations, EMEA, Progress Software faced this same challenge with the company’s business event processing (BEP) technology. However, turning the challenge around, and moving from a company view to a customer view, Rachel determined a research-based approach would work best.
Research Solution: Media Relations, Thought Leadership
Research Scope: 400 business operational managers and IT managers; 2 regions; 3 industry sectors
