To the land of enterprise!
Vanson Bourne announces the launch of its US enterprise omnibus service
Our enterprise omnibus service, surveying senior IT decision makers in companies with more than 1000 employees, has consistently been the most popular of our omnibus range. The attraction is clear - the enterprise business population is relatively small but their buying power is immense, making it imperative to attract, communicate with and influence these big hitters.
This in turn makes developing content that these buyers will value essential for vendors of all kinds. Not only that - where the enterprise goes today, mid market businesses follow tomorrow, making the opinions, plans and attitudes of enterprise IT a useful roadmap that vendors can package for IT strategists further down the commercial food chain.
So why launch a US enterprise service now?
Increasingly our clients are asking us to help build content for consumption in many markets, so extending our existing UK, French and German enterprise omnibus services into the US market will mean we have more ways of fulfilling that need as cost-effectively as possible. Companies that want to find a low-cost, way of developing trusted content that will help them gain traction in the US enterprise market can now turn to our proven omnibus service for exactly that.
Take a look here for further information on our US enterprise service brief and schedule.
