Media Relations
Media coverage is more attractive and credible if it is underpinned by robust, market data. Our research shows that 69% of IT buyers who make the final decision feel more positive towards a vendor when they read media stories backed up with research content. We can help you discover the issues and challenges that matter most to your market, providing an effective platform for your media messaging.Content from this solution enables you to highlight the issues revealed by the research and the ways in which your organisation addresses the business needs the issues expose. This content forms the centrepiece of your PR plans and helps to raise your market profile.
The content data and insights we provide to you are ready:
- To be incorporated into press releases and FAQ documents
- To be presented to your sales teams, journalists and analysts
- To be packaged into briefing documents for executive spokespeople
Client stories
Question: If you read a story in the technology media about a particular vendor and reference is made to research within the story, is this reference likely to make you feel more or less positive toward the vendor? Results by industry sector.
