Leading Security Software Company
Davos, the EU Council and 10,000 downloads later.....
Realising that ownership of any ‘market space’ on a global scale would need credibility above all else, the Senior Director Worldwide Enterprise Public Relations knew that good media coverage on its own would not do the job. How could a leading security solutions firm secure market association with critical infrastructure protection and maintain that position with its target buyers? To keep the integrity and security of critical information systems firmly on the government and business agenda, as well as ‘winning’ the right to discuss how the company addresses these issues, he knew the company would need to have something significant to say and be able to say it with impact and authority.
Research Solution: Thought Leadership, Media Relations
Research Scope: 600 IT and security executives; 7 industry sectors; 14 countries
