Do you know your buyers and how to reach them online?
Are they always online? Or are they hardly online at all? Maybe they prefer to just dabble or maybe they like to experiment with new stuff?
Going deeper into the profile of your target buyers can help you make more informed decisions. It can perhaps add direction to your thought leadership programme, add momentum to your demand generation campaign and ‘colour’ to your media relations plans.
Vanson Bourne recently investigated a representative sample of consumers to throw some fresh light on UK consumer online activities – what we are doing online, what devices we’re using, where we are when we’re active online, how often we are online and how much time we spend online. For example, we looked at who is using Twitter.
Finally, we looked at each respondent’s online behaviour. By scoring each respondent on the number of different online activities they embrace and how frequently they do those activities, we identified four online consumer personas or families.
Take a peek at our consumer families here. We then looked at how and where these consumer personas engaged online... for example, how do these consumer personas compare when online at social media sites?
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