CA Technologies
Making CA Technologies in the cloud a permanent affair
How to fix a market position on a moving cloud? This is a strange question perhaps but also an interesting way of looking at the challenge facing CA Technologies. Kirsten Cox, Director of Product Marketing knew that the company needed to establish some real presence in the emerging cloud computing market – an interesting and hot topic of conversation for IT buyers, sellers and commentators alike. How could CA Technologies significantly raise market awareness and visibility of its capabilities and secure a differentiated position in this rapidly growing, much discussed
market space?
Research Solution: Media Relations, Demand Generation
Research Scope: 550 IT executives; 14 countries
